CRM Integration?

CRM Integration can be easily explained as the seamless connectivity between a CRM software employed by the company and the third-party applications (legacy applications or otherwise) utilized by the business in question. 

Benefits of CRM Integration in Contact Center

Significant improvement in Agent productivity

Since the CRM Integration eliminated any need for operators to manually switch between different applications and automate several of the processes resulting in a considerable amount of time being saved in the process. Telephony functions like putting the caller on hold, transferring to call to another agent, and accessing caller data are automated functions, increasing the agent’s productivity on call.

Contextual Interactions

CRM Integration allows the agent to immediately access the caller’s data, not only allowing them to provide the caller with appropriate solutions for their requirement. It also allows the operator handling to ask relevant questions, resulting in a contextual interaction and overall better customer experience.

Contact center activity Monitoring

CRM Integration allows the supervisor and team leader to monitor the real-time interaction between the agent and the customer and record the interaction for later analysis. This not only allows for a thorough analysis of an agent’s performance but keeping a record of these could allow a supervisor to see the progress made by a particular agent or a campaign, which could empower them to make insightful data-driven decisions in the future.

Conversation on multiple Tabs

A major benefit of CRM Integration is that it allows the operator to multitask and make the most of their features. Multitasking is the need of the hour, and businesses want their agents to handle multiple conversations effectively in one go, and CRM Integration allows that to happen. CTI pop-up is one of the features of this integration that can bore fruitful results.

Predictive Dialing

This integration also has a significant benefit when it comes to predictive dialing as it allows predictive dialers to evaluate possibilities of lead conversion based on scores. It also connects agents with contacts that have a higher possibility of conversion leading to a better ROI.

How It Works

This integration is highly crucial for the growth of the business as it allows automated actions, which ultimately expand the functionality of the software without needing to toggle between two systems.


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Contact Center Integration made possible by Call4Web

Freshdesk Mint is one the more popular and broadly used third-party application by businesses. Call4Web has a seamless CRM integration facility with Freshdesk Mint, resulting in the contact center achieving comprehensive and personalized customer interactions. This results in agents delivering higher levels of customer service and a significant increase in the agents’ productivity due to several unique and helpful features like One-click dial, ticket management, automated pop-ups, etc., which will only have a positive impact on the contact center campaigns.


Call4Web enables a seamless CRM integration between our CRM software and Zendesk to allow businesses to instantly respond to customer requests. Here, all the relevant information about the customer is displayed on a unified screen that allows the operator to provide personalized responses to the queries asked by the operator, which naturally results in a better customer experience and significantly reduces the agent’s handling time.


If a business is utilizing Zoho in their operation, then they call easily improve customer experience by allowing for workflow automation and intelligent call routing, which not only allows the agents to serve the customers better but also empowers them to have contextual interactions with the customers on the other end.


To achieve top-level efficiency with Microsoft Dynamics, Call4Web CRM Integration is the way to go. This integration not only allows the agents to work efficiently by allowing them access to customer profiles displayed instantly on a user interface, but it also allows the operator to deliver personalized services by taking into account the information seamlessly provided to them.

Microsoft Dynamics

Call4Web allows seamless integration between CRM software and the Zohodesk application, which due to its enriched functionalities, has quickly become a favorite for contact center solutions. Furthermore, this integration allows for seamless call monitoring in real-time, enabling the supervisor to perform a performance review of an agent in the contact center.


Kapture is another highly utilized application by businesses, and now one can easily integrate this third-party application with Call4Web CRM software solutions. These integrations allow the business to provide customers with a better service experience by automating the sales process, but it also makes the customer on the other end feel valued by offering them a more personalized experience, which only increases the possibility of lead conversion. In addition, the automated sales process allows the operators to increase productivity and lower their handling time.


With Call4Web’s seamless CRM integration facility, the operators can easily deliver personalized services to the customer on the other side with the help of click-based object association. This ensures that the context is preserved throughout the interaction, resulting in a better customer experience. In addition, this integration allows the agents to directly log in to the Freshsales interface without any hassle.


CRM integration between Call4Web CRM software and salesforce application enables the agents to have contextual conversations with the customer on the other side. Due to the extensive capability of the integration, operators have flexibility in their work, resulting in a hassle-free and more productive agent experience.


By integrating Call4Web CRM with Lead Squared, a business can easily improve their agent’s productivity by allowing them to better manage their leads and capture all lead details in one place. This ultimately results in a better customer experience as well.

Lead Squared

Live Monitoring
Interaction analysis
Automated workflows
Quality Monitoring
Auto Dialing
Call recording
Feature Highlights

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