CRM Integration

CRM Integration can be easily explained as the seamless connectivity between a CRM software employed by the company and the third-party applications (legacy applications or otherwise) utilized by the business in question.

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How It Works

This integration is highly crucial for the growth of the business as it allows automated actions, which ultimately expand the functionality of the software without needing to toggle between two systems.

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Benefits of CRM Integration in Contact Center

    Significant improvement in Agent productivity

    Since the CRM Integration eliminated any need for operators to manually switch between different applications and automate several of the processes resulting in a considerable amount of time being saved in the process. Telephony functions like putting the caller on hold, transferring to call to another agent, and accessing caller data are automated functions, increasing the agent's productivity on call.

    Contextual Interactions

    CRM Integration allows the agent to immediately access the caller's data, not only allowing them to provide the caller with appropriate solutions for their requirement. It also allows the operator handling to ask relevant questions, resulting in a contextual interaction and overall better customer experience.

    Contact center activity Monitoring

    CRM Integration allows the supervisor and team leader to monitor the real-time interaction between the agent and the customer and record the interaction for later analysis. This not only allows for a thorough analysis of an agent's performance but keeping a record of these could allow a supervisor to see the progress made by a particular agent or a campaign, which could empower them to make insightful data-driven decisions in the future.

    Conversation on multiple Tabs

    A major benefit of CRM Integration is that it allows the operator to multitask and make the most of their features. Multitasking is the need of the hour, and businesses want their agents to handle multiple conversations effectively in one go, and CRM Integration allows that to happen. CTI pop-up is one of the features of this integration that can bore fruitful results.

Predictive Dialing

This integration also has a significant benefit when it comes to predictive dialing as it allows predictive dialers to evaluate possibilities of lead conversion based on scores. It also connects agents with contacts that have a higher possibility of conversion leading to a better ROI.

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